Bright Design Challenge Begins

From understanding the key performance drivers of quality, cost, and environmental compliance in automotive finishes to experiencing the dramatic impact of decorative finishes in jewelry, The Bright Design Challenge empowers our youth with resources to become a part of the next generation of surface finishers.

To date, hundreds of students have taken part in this annual program that invites students to think beyond traditional design theory to showcase “next generation” creative and engineering solutions. This vital program is produced as part of the Association’s Surface Technology Initiative to proactively promote the surface finishing industry.

The West Coast chapters of the NASF are now instructing nearly 20 students through the NASF Fall Bright Design Challenge. Special thanks to K & L Anodizing and General Plating Company for their assistance in teaching the recent “Plating 101” class. Now in its sixth year of sponsoring this program, we salute the West Coast NASF Chapters in their efforts to continue building strong relationships with the Art Center College of Design in Pasadena and with the students.

Midterm presentations will take place in October and the final judging results will be announced in December.

What is the Bright Design Challenge?
The National Association for Surface Finishing (NASF) believes that the future of surface finishing depends on the innovative ideas of our youth. We consider it the responsibility of those currently serving the industry to foster and nourish these ideas. As part of this mission, and to spotlight the impact we have on millions of products and households, the National Association for Surface Finishing each year proudly presents The Bright Design Challenge. This ground-breaking creative program is produced as part of the association’s “Surface Technology Initiative” to proactively promote our surface finishing industry.

College for Creative Studies Logo Art Center College of Design logo
California 2015 Midterm Gallery